⟣ MEET THE City Owner ⟢

Hi, I’m Lois! My love for beauty and wellness started long before I became a licensed esthetician—it’s been part of who I am for as long as I can remember. Today, I’m lucky enough to have my dream role as an Account Manager for DMK Skincare, where I collaborate with some of the most talented aestheticians and spa owners in the business. I get to coach them on advanced skin treatments, share insider knowledge, and help them grow thriving, successful practices.

When I’m not traveling to clinics or talking about all things skin, you’ll find me pouring that same passion for connection into curating empowering events for women here in San Diego. My goal? To create spaces where women can inspire one another, learn from each other, and walk away feeling confident, connected, and ready to shine—inside and out.

SAN DIEGO FAVORITES

Living in San Diego truly feels like being on vacation every day. We’re spoiled with endless sunshine, stunning beaches, and incredible local gems. I can’t resist a cozy, family-run Mexican restaurant with authentic flavors. Beach days are a must, but I also love camping in the desert or boating on one of the many nearby lakes. And I especially enjoy a staycation in downtown, soaking in the vibrant city energy in the Gaslamp District.

IDEAL SUNDAY

The perfect Sunday starts slowly, sleeping in, a feel-good mood boosting workout.  From there, it’s all about sunshine, laughter, and lounging poolside with my family.  The smell of smoked BBQ means dinner’s coming, and I wrap up the weekend with a cozy couch session and the latest Bravo show (yes, I’m that invested in the drama).  It’s the ultimate, relaxation, indulgence, and a little guilty pleasure. 

Lois Irwin