EBOOST- The Story Behind Happy, Clean Energy
Hi there,
We are EBOOST, the happy, clean energy brand! EBOOST is a New York City based brand that was founded in 2007 by John McDonald and Josh Taekman, two entrepreneurs living very busy lifestyles. We’ve learned a thing or two about busy people and how to help them stay energized without compromising their health!
HOW IT STARTED:
Josh, who owned a marketing agency at the time and spent years working hand in hand on Sean Combs (P. Diddy) marketing ventures, and John, who owned multiple restaurants in NYC, were both living a work hard, play hard lifestyle. At the time, energy products were loaded with suspicious chemicals, and there were no natural alternatives available in the market. They saw a white space and figured that if they were looking for a natural energy product themselves, they must not be the only one! A few months later, EBOOST was born. EBOOST began in the form of an energy powder that would combine the health benefits found in a product like Emergen-C with the energy found in a traditional energy drink, but all clean and natural. This product is currently called SUPER POWDER. Since then, we’ve launched multiple products, including POW Pre-workout and RESCUE Vegan BCAA (recovery). In 2019, we introduced SUPER FUEL, a ready-to-drink version of our SUPER POWDER.
WHAT IS DIFFERENT ABOUT SUPER FUEL:
Most energy products in the market use synthetic caffeine made in China that provide no real nutritional value. Synthetic caffeine tends to give people a very quick rush of energy followed by a crash, ensuing a cycle of low energy. Natural caffeine from green coffee and green tea, as used in EBOOST products, provide a more balanced energy boost, avoiding the jitters and crashes altogether. In addition, SUPER FUEL contains 10 essential vitamins and minerals in doses that actually matter, like nootropics, electrolytes and antioxidants, to support your overall wellness. All of that is delivered in a product that’s low in calories, low in sugar, and contains no artificial flavors, sweeteners, colors and preservatives.
WHO IS SUPER FUEL MADE FOR:
While most energy drinks focus on the extremes, SUPER FUEL was designed for everyone and for all occasions. Whether you need a boost to keep up with your kids, get your workout in, or fight the midday slump, SUPER FUEL has your back! We formulated SUPER FUEL with 110mg of natural caffeine (equivalent to a cup of coffee). We found it to be the perfect amount to give you the energy and alertness you need, without overloading your body with excess caffeine that might keep you up at night.
WHAT ABOUT THE TASTE?:
One of the main complaints about energy drinks is the taste… And we agreed! That’s why we formulated SUPER FUEL with fruit juices, natural flavors and a touch of honey. We also found that a lot of people didn’t love the strong carbonation. That’s why we formulated SUPER FUEL to be lightly sparkling, so you can actually enjoy your energy drink without feeling overwhelmed by carbonation.
CONNECT WITH EBOOST:
Check out all EBOOST products at eboost.com
Use code BEAUTYBOOST for 20% off
IG: @EBOOST