HER STORY ⟡ Nikki DeLuca
Today, we are meeting Nikki DeLuca!
Tell us about you and your background!
I am a certified group fitness instructor and personal trainer from New York. I moved to Florida 2 years ago to follow my passion for fitness. I have been a fitness instructor for 7 years, I started teaching classes in college at The University of Alabama, and fell in love with it. My specialties are cycling, HIIT, strength and resistance, weight loss, and glutes! I then started getting into personal training and soon after, I launched my own app for online workout and meal programs.
Tell us about your business & why you started it?
I started my business in 2020 during covid. I was a senior in college when we were in lock down, and a bunch of my clients who I trained asked me to make a fitness account to post workouts and teach Live workout classes. I was hesitant at first, but I eventually gave in. I went Live on Instagram 3x a week teaching fitness classes from home. I received a lot of positive feedback from my followers and once I graduated, I decided to make fitness my full time job. I moved back to NY and made a little gym out of my basement and started taking clients. After some time, I created a website where I taught fitness classes and eventually I launched my app for online programs so I could reach people all around the world.
What do you love about being a business owner?
What I love about being a business owner is being able to be my own Boss! I have always been an independent person and I thrive in situations where it is only up to me to make a change. I love to work and keep myself busy so I rarely say "no" to opportunities.
What type of impact do you hope to have on those you meet and/or who receive your services?
I hope to help women feel confident about themselves. Fitness is a lifestyle, not a quick fix. It is something we need to do consistently and in the right way. Fitness is a journey and I want to help women fall in love with the journey instead of the destination. If you fall in love with the journey, you will fall in love with fitness forever. It is so important that I teach my clients the importance of working out, not just for aesthetic, but for health reasons and simple day-to-day movements; such as walking up the stairs, playing with their kids, or carrying groceries.
What advice would you give to yourself from 5 years ago? OR your past self just starting your business?
I would tell myself to go for it! Stop thinking about judgements or the fear of failure. Follow your passion! If you follow your passion and do what you love, you will never fail or feel burnt out.
What does BEAUTY mean to you?
Beauty comes in all different shapes, sizes, colors, and personalities. I think true beauty is being kind and helpful to one another. Beauty is supporting women, not tearing them down. It is about hyping women up and being powerful together.
Who or what inspires you?
I am inspired by my clients who have made the dedication, commitment, and investment in themselves. Health and fitness is an investment worth paying for. It is priceless and important so I am inspired by the women who understand that and put themselves first. Fitness is self-care and self-respect.
What would you like our Beauty Boost members to know?
I would like the Beauty Boost members to know I am so honored to be in this community and I am here with any questions you may have regarding health and fitness. I offer in-person training and online programs. I have my own app where I customize workout and meal plans. If anyone needs help or guidance starting their journey, just ask!
Anything else you would like to share (IG, website, TBB discount, email list link, etc.)!
IG: @nikkidelucafitness
Tiktok: @nikkidelucafitness
Email: nikkidelucafitness@gmail.com
Website: nikkidelucafit.com
Discount for online program: Mention TBB for 20% off!
