HER STORY ⟡ Zarina Tariq

Feb 11

Looking for The Ultimate Energy Glow-Up? Hint: It Might Include Something You Don't Think!

Today, we are meeting Zarina Tariq, an Integrated Clinical Hypnotherapist & Empowerment Coach based in Cincinnati, dedicated to helping individuals break free from limiting beliefs, emotional blocks, and self-sabotaging patterns.

Through her unique & integrative approach – blending hypnotherapy, energy work & coaching – Zarina guides her clients towards profound inner healing and transformation, enhanced self-confidence, and more fulfilling relationships.

With a focus on addressing root causes rather than surface-level symptoms, Zarina’s work is about empowering her clients to unlock the vast potential of their subconscious minds.

She has supported countless individuals to overcome their challenges, and achieve their goals, personal & professional, enabling them to step into their personal power with clarity and confidence.

Tell us about you:

I’m Zarina, an Integrated Clinical Hypnotherapist & Empowerment Coach living in Cincinnati.

6 years ago, I made the leap from the corporate world (having worked with companies like Procter & Gamble and Reckitt) into the Coaching & Personal Development Industry. It’s been a transformative journey & I haven’t looked back since!

Home for me is Pakistan, but I’ve moved a lot over the years - this being the 7th city & 5th country I’ve lived in! While moving is obviously tough, it’s been such a gift to work with people from diverse backgrounds and cultures.

Outside of work, I am a dog mom to my beautiful Frenchie, Mojo and have been married to my husband for over 7 years. I love yoga, being in nature and feel most at peace surrounded by mountains.

Tell us about your business:

My practice is all about helping people reconnect with their inner power. Through life we consciously or unconsciously give our power away to unaddressed emotions, draining thoughts or sabotaging behaviours, leaving us feeling stuck and powerless. I support my clients in breaking free from that, so they can take charge of their lives & goals.

Using hypnotherapy, energy work & coaching, I focus on addressing the root causes of my clients’ challenges – whether it’s emotional, behavioural, or physical. So often, the answers lie deep within the subconscious, and hypnotherapy is a powerful way to access and resolve those issues for organic, lasting transformations.

I work with clients from all walks of life (ages 18-75), helping them with challenges like:

Overcoming sabotaging behaviours (smoking, nail-biting, food addiction, weight loss)
Emotional regulation & anger management
Healing trauma & the inner child
Healing from & root-causing health issues (e.g. infertility, thyroid problems, cancer, anemia & more) and chronic pain management
Overcoming imposter syndrome, perfectionism & burn-out
Overcoming fears or phobias
Building self-esteem and confidence
Navigating grief
Overcoming relationship issues
Spiritual connection and alignment

In addition to 1-1 support, I also offer group programs, corporate training & speaker sessions.

My services include 1-1 Hypnotherapy, 1-1 Coaching, Couples sessions, 1-1 Energy clearings held in-person in Cincinnati & online globally.

You can get started by booking your complimentary initial consult here: https://calendly.com/coachingwithzarina/initial-consultation

Why I started:

Interestingly enough, my journey into this field began almost 10 years ago when I took my first hypnotherapy session. At the time, I was dealing with chronic health issues and felt completely disconnected from myself. That session was a wake-up call. I realized I needed to reclaim my power and make some serious changes.

I left my corporate job, took time to heal, and began training in the very tools and modalities that had helped me so profoundly. What started as my own holistic healing journey turned into a business where I get to help others experience the same kind of empowerment and transformation.

Today my practise is all about your inner power - reminding you there is absolutely nothing “wrong” with you, there is always a choice to heal and move forward, and you always have the power to feel and do better.

Through the undeniable transformations I witnessed in my emotional, mental and physical health – I became a strong believer that we truly are the lords and masters of our own destinies, and I’m incredibly blessed and grateful to pay it forward one client at a time in my business.

What I love about being a business owner:

What I’ve absolutely loved about being a business owner is having an incredible opportunity to continuously grow, which I’m not sure I would have had in the same way if I’d stayed in a corporate job, which just didn’t feel as aligned for me.

The thing is, with any business, especially if you’re a solo-preneur like me, it’s basically you against you. The beauty of it is – you have no one to blame – and so you learn to take radical accountability & responsibility like never before.

You learn to manage your self-sabotaging patterns, self-regulate and balance your inner divine feminine and masculine and so much more. It’s an ultimate crash course in self-awareness, self-motivation and emotional regulation!

What is hypnotherapy?

*Especially for first timers & those curious to learn more!

Hypnotherapy is a powerful tool that helps you access your subconscious mind, which is 90% of your mind and where all your thoughts, memories & emotions are stored. This is the part of our mind that drives our habits, behaviours and emotional reactions – often without us even realizing it.

For any real & sustainable change in our lives, we absolutely need our conscious & subconscious to be on the same page, else we keep getting stuck in cycles of self-sabotage. Hypnotherapy is a powerful tool that helps you do exactly this.

Through relaxation and guided imagery, hypnotherapy allows you to uncover and release what’s no longer serving you and reprogram your mind to support your goals. It’s a faster, more targeted way to create real, lasting change compared to only talking about an issue cognitively.

The best part about it, other than it being so much more laser-focused & faster is that it allows you to get to the root cause of the problem instead of only dealing with the symptoms.

How is hypnotherapy different than talk therapy?

While talk therapy is fantastic for building awareness and processing emotions, Hypnotherapy works directly with your subconscious mind. This means it’s often faster, more goal-oriented and focused. Instead of sessions being conversation-heavy, we dive into the root cause of your challenge and work on releasing & reprogramming it subconsciously.

Most of my clients start seeing significant shifts within 6 sessions. That’s because we’re not just talking about the issue - we’re addressing it at the level where real change happens

To me, Hypnotherapy essentially bridges that gap we often face between simply “knowing” why our problem exists, to “feeling & behaving” differently in an organic manner.

What would you say to people who are hesitant about hypnosis?

I always tell my clients: “I’m not putting you into a trance — I’m helping you come out of one.”

We spend so much of our lives on autopilot, stuck in patterns that no longer serve us. Hypnosis helps you break free from those patterns. You’re fully in control during the process — relaxed, but aware. Think of it as a guided imagery & relaxation that helps you tap into deeper parts of your mind.

By doing this, you finally break out of that trance through emotional release and reprogramming your mind. This is a powerful tool that helps shine the light of awareness and gives you the gift of true empowerment – the freedom to choose differently.

Mainstream media has painted a very dramatic & flawed picture of hypnosis, but in reality, it’s a highly safe and collaborative process. While your hypnotherapist may be your G.P.S or guide, you are still very much still in the driving seat of each session, fully in control!

What type of impact do you hope to have on your clients?

One word – empowerment.

Besides creating a safe, supportive & holistic space, my ultimate goal for each of those I cross paths with is empowering them. We often look outside of us to find the solutions to our problems; however, this work is all about finding those solutions & resources from within – because that’s where they truly reside!

I want my clients to leave feeling more connected with themselves, more confident in their ability to handle life’s challenges, and more aligned with their true potential.

Who or what inspires you?

My clients’ phenomenal resilience and growth
The kindness, authenticity and vulnerability I see in others
My mentors and colleagues in this field

What is your favorite quote?

“Unless you make the unconscious conscious, it’ll rule your life, and you’ll call it fate.” – Carl Jung

What does BEAUTY mean to you?

To me, you cannot define beauty without acknowledging the duality it encompasses.

While beauty is bold, fierce and empowered. It is also vulnerable, messy and raw.

Beauty is accepting this duality within yourself and those around with unconditional love and grace.

What would you like Beauty Boost members to know?

I’m so happy to be part of this amazing community and can’t wait to meet you! My doors are open – reach out with any questions or just to connect.

While we may connect in the upcoming events, besides those, drop by my office, book a complimentary consult or a free energy reading session and let’s connect!