HER STORY ⟡ Jenn Prochaska
Meet Jenn Prochaska, the founder and CEO of The Write Difference!
Why I started:
On April 20, 2018, I was let go from my job. It was around 11 am. Unbeknownst to them, I was 3 months pregnant.
I knew something bad was going to happen. It wasn’t the best environment. Coworkers were let go, my creative director quit, and projects were no longer coming my way. I literally had nothing to do. So, I created an online portfolio and started tapping into my network — just to see what people were up to in terms of their copywriting needs.
Meanwhile, my husband and I were struggling to stay pregnant. They were the darkest days of my life.
About 2 hours after I was let go, we had our 3-month ultrasound. For the first time in 4 pregnancies, we heard the words, “Everything looks good.”
I knew then everything was going to be okay.
I lost my job on a Friday. I had my first client on Monday. The Write Difference was born.
Six months later, our second daughter was born. And I’ve never looked back.
What impact do you hope to make through your business?
I want to help ensure businesses get the most out of their marketing dollars. Marketing, at its core, is messaging. Effective marketing starts with the data.
I interview their clients, research common messages and sift through reviews. We gather the data, so we know exactly how to connect with the ideal buyer.
Who or what inspires you?
Helping women succeed. The only way to smash the patriarchy is through economic gains. Women (and supportive men) need to make money.
What does BEAUTY mean to you?
It's beautiful when we're each secure enough in who we are as individuals to come together as a community. We are all here to lift each other up, to celebrate our successes and embrace our challenges — we are all connected.
What advice would you give your past self just starting your business or to a woman wishing to start her own entrepreneurial journey?
You can’t do everything nor should you. Stay focused on your zone of genius and leverage other professionals.
What would you like our Beauty Boost community to know?
If you're embarrassed by your website or social media because it no longer reflects your business, that’s normal! Your business has evolved; you've evolved. Now, you have the data that we can use to upgrade your brand.
Listen, in the beginning, we all have to DIY it because we don't have the experience to know how our business will evolve (or the funds to pay for someone else, am I right?) After a couple of years, though, we can take all that knowledge necessary to really nail down messaging that's differentiating, memorable and authentic.
You cannot successfully write your own brand messages. It's too hard. I can't even write for myself. Seriously, I hire writers to help me.
There's no need for shame. It's all part of the entrepreneurial adventure.
Website: thewritedifference.com
Facebook: @thewritedifference
Instagram: @thewritedifference
LinkedIn: linkedin.com/in/jennprochaska/
TikTok: @JennProchaska
